I'm a global merchandising director with over 15 years of experience at Gucci, Lanvin, Chloé, Vans, and Jacques Marie Mage.
Services
Collection Merchandising & Buying
- • Line planning and pricing strategy
- • Strategic collection editing and commercial design feedback
- • Optimal buys and healthy margins, data-driven assortment
Market Analysis & Trends
- • Trend forecasting and competitive analysis
- • Market-specific needs (Americas, Europe, Asia, etc.)
- • Vintage sourcing
Product Line Development
- • Roadmap and milestones calendar from concept to launch
- • Sourcing for Leathergoods and Jewelry categories
- • Sell-through monitoring
Cross-Functional Collaboration
- • Collaborate with design, marketing, production and sales teams
- • Sell-in tools
- • Go to Market Launch support
About
I'm a Freelance Merchandising & Product Strategy Consultant based in Los Angeles, with 15+ years of experience in luxury and global lifestyle brands. I focus on building growth-driven merchandising strategies, from product assortments to new category development including trend mood boards and vintage sourcing, always balancing consumer demand with commercial goals. I specialize in Leather Goods, jewelry, footwear, apparel and homegoods.
Most recently, I led New Product Categories at Jacques Marie Mage, overseeing jewelry and leather goods from design development, sourcing, through sales execution. Prior to that, I developed women's and kids' footwear and apparel assortments for Vans across the Americas, managed global retail merchandising at Chloé, and bought accessory collections for Lanvin worldwide retail. With deep expertise in product strategy, market insights, and trend forecasting, I help brands create collections that truly connect in global markets. I'm fluent in English, French, and Italian, and bring a cross-cultural perspective with a strong commercial lens to every project.
Areas of Expertise
Merchandising • Product Strategy • Trend Forecasting • Assortment Building • Pricing Strategy • Buying • Inventory Management • Product Development • Collection Direction